Personality types and Facebook advertising: An exploratory study
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چکیده
منابع مشابه
Personality Types and Facebook Advertising: An Exploratory Study
The “Five-Factor” model of personality types has been utilised by a number of computer science and psychology academics as a framework to explore aspects of Internet adoption, and more recently Social Media adoption and behaviours. While the use of personality type models in research has been less popular with marketing academics, the Five Factor Model has been used to predict the emotional app...
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Over one billion people use Facebook as a platform for social interaction and self-presentation making it one of the most popular online sites. The aim of the present study was to investigate differences in various personality traits and mental health variables between Facebook users and people who do not use this platform. The data of 945 participants (790 Facebook users, 155 Facebook non-user...
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as far as bandura’s (1977) conceptualization of the sense of self-efficacy is concerned, it is argued to be context- and even task-specific, compared to other concepts like self-esteem (brown, 2000); therefore, upon the previous research studies, related theories and definitions, and the ideas and views obtained from the interviews conducted with the scholars, the current research study aimed a...
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2014
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2014.25